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Important links to start: Apply for Energy of Your Message by Feb 28th: https://airtable.com/appTly5g4HInjHEw... Find the words to fully express your true message. Try the free Energy of Your Message Journal and get the Tuesday prompts: https://sarahlucille.com/newsletter/ Okay, this episode is for those of you who have a big message to share and feel that now is the time to go all in on what you came here to do. You feel ready to embrace your voice, your calling, and your draw to teach and help others in big ways. You want to create offers you love selling and fill your client roster and programs without falling into icky, pushy, manipulative salesy approaches. There's one marketing exercise that has a sneaky way of getting you to shrink your message: defining your ideal client avatar As I go over in today's episode, the approach to niching down can narrow your message so much it doesn't bring you the same joy nor does it even feel very aligned anymore. How do you sell something you'll eventually come to resent? I've seen it and I've been the person to come in and help address it. These ideal client exercises can seem innocent enough. It's reasonable to ask "who is the best fit for what I do and what outcomes do they want?" Yet, the initial approach to many of these exercises have too many healers and creatives with big messages feeling like they have to suck it up and promise certain outcomes in order to sell their program...even if the outcomes aren't entirely true. You don't need to do all that. I promise. I've been the go-to person for health and wellness practitioners and creatives who have felt unheard and misunderstood in many other marketing programs or by copywriters. Your ideal clients should be ideal for you too. That's why I teach a prototyping exercise to do before you overly define who your dream client really is. When you write, speak and share your message and imagine them listening, it will have you feeling more like yourself, not less. That's the intention. Try it out in today's episode. And makes sure to apply for Energy of Your Message before Feb 28th if you're feeling the pull to go all in on your offer and program over the next 12 weeks: https://airtable.com/appTly5g4HInjHEw...