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In this video, I’m joined by Stefano (CEO of Apex Applications) and we do a live walkthrough of a tool that’s built to make Amazon wholesale way simpler and way more organized. We go step-by-step through how Apex works, including how to analyze supplier catalogs, scan UPCs to find matching ASINs, filter products by real profitability, and build a full purchase order in real time — with things like shipping, prep costs, and placement fees already factored in. If you’ve ever tried doing wholesale using a bunch of spreadsheets (or jumping between multiple softwares), this is the type of system that can save you a ton of time and help you make better buying decisions faster. 🚀 In this video, we cover: ✅ What Apex is and why it was built ✅ The dashboard breakdown (sales, profit, ROI, gross profit per unit) ✅ The Review Booster automation (Amazon-compliant requests) ✅ How to set up vendors + lead times + MOQs ✅ How the catalog database works (and how it pulls real-time data) ✅ Filtering products by profit, ROI, rank, and seller count ✅ Using the UPC scanner to match a supplier catalog to ASINs ✅ How case packs work when ordering wholesale ✅ Building a purchase order live and seeing the numbers update instantly ✅ Switching between current buy box vs 30/60/90-day averages ✅ Restock planning + why staying in stock matters ✅ Keeping invoices + expenses organized for the long run 🎓 Free Wholesale training mentioned in the video Stefano also talks about a free 85+ minute training that goes deeper into wholesale fundamentals, purchase orders, and restocking. https://launch.apexapplications.io/le... 👋 ABOUT SantiFBA Welcome to SantiFBA — I document my Amazon journey and share what I’m learning about reselling, wholesale, and scaling an e-commerce business the right way. 📩 Connect With Me For business inquiries, collaborations, or questions: santiago@vltconsultingco.com #AmazonFBA #AmazonWholesale #FBAforBeginners #SantiFBA #AmazonSeller #Ecommerce #Wholesale #AmazonReselling