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Content Strategy Beyond the Screen

As Virtual Reality (VR) and the Internet of Things (IoT) technologies emerge, a world of content “beyond the screen” is here. Content strategists and storytellers need to understand the evolution of how people will engage in these new immersive and spatial experiences. Thinking through what role empathy has in VR design and how to apply new contextual tools will be key to successful and engaging experiences. On June 4, 2016, the Communication Leadership graduate program hosted an intimate, participative masterclass, titled “Content Strategy Beyond the Screen: How VR and IoT will change storytelling” to explore these very themes. Guided by the program’s director, Hanson Hosein, attendees learned about the history and current state of media-evoked experiences from Charlie Sutton, VR Designer for Facebook, and about voice-enhanced applications and development platforms from Noelle LaCharite, Solutions Architect and Evangelist for Amazon Alexa and Echo. The second half of the day was devoted to immersive learning and modeling via interactive workshops led by industry content strategy experts.