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📌 Special Offer: Visit https://highlevelexperience.com/hlpro... to access a full teardown of Matt's process for selling a white-label SaaS agency to private equity. Join us for an insightful episode of the HighLevel Experience Podcast as we dive into SaaS success with Matt Deseno, co-founder of HL Pro Tools. Discover how Matt navigated challenges and leveraged HighLevel strategies to achieve remarkable growth in the SaaS industry. Learn about leadership, innovation, and the power of over-delivering to clients. Whether you're an agency owner or a SaaS entrepreneur, this episode is packed with valuable insights to elevate your business. Key Topics Discussed: 👉 [00:01:14] The Importance of Preparation Vit discusses the "Five Ps" rule: Prior Preparation Prevents Poor Performance, emphasizing the value of preparation in delivering quality content and engaging conversations. 👉 [00:02:37] The Birth of HL Pro Tools Matt shares the story behind the creation of HL Pro Tools, detailing the initial vision, challenges faced, and the role of his team in the venture's success. 👉 [00:05:31] Challenges and Triumphs During COVID-19 Matt recounts personal and professional challenges during the COVID-19 pandemic, including the premature birth of his son and financial hurdles, and how these experiences shaped his business strategies. 👉 [00:20:56] The Birth of Zappy Chat Matt discusses the development of Zappy Chat, an innovative solution for conversational appointment booking, and how it emerged from solving internal challenges. 👉 [00:22:00] Entrepreneurial Insights and Advice Matt offers valuable advice for aspiring SaaS entrepreneurs, emphasizing the importance of solving problems, delivering value, and the concept of selling "sawdust." 👉 [00:26:00] The Power of Over-Delivering Matt explains the strategy of over-delivering to customers and how it creates a competitive advantage, using examples from his own business practices. 👉 [01:00:00] The Beef Segment Matt shares his "beef" with HighLevel, focusing on the naming conventions of custom values and fields, and discusses potential improvements for clarity and functionality. 🔥 Check out the amazing sponsors who make this podcast possible! https://highlevelexperience.com/sponsors 🎧 Listen on your favourite app https://www.highlevelexperience.com/l... For full show notes go to https://podcast.highlevelexperience.com Want to get notified about new episodes? Join our Newsletter https://highlevelexperience.com/newsl... Not Yet with HighLevel or Looking to upgrade? 🔥 Check out Vit's special affiliate offer with $3,277 worth of bonuses https://vitmuller.com/highlevel *Vit is a HighLevel paid affiliate, and makes a commissions when you purchase through the link.🚨 IMPORTANT 🚨 : Don't use an ad blocker or Chrome extension when clicking on the link, it will block affiliate tracking and you will NOT receive any of my bonuses. If you’ve already signed up and not received bonuses to your email, follow these steps: 1) Check your Spam Folder 2) If it isn’t there, follow these steps: https://vitmuller.com/ghltroubleshoot 🛠 Recommended Tools & Resources https://vitmuller.com/recommended-pro... 🔥 Join our Legends community / highlevelexperiencepodcast Get involved! ✅ Share Your Story https://highlevelexperience.com/yours... ✅ Be our next guest! https://highlevelexperience.com/inter... ✅ Share your Beef! https://highlevelexperience.com/thebeef 📣 Promote Your Product / Service on our podcast! https://highlevelexperience.com/adver... 💰Scale your SaaS Agency with the Profit Roadmap™ https://vitmuller.com/profitroadmap