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Dr. Saras Sarasvathy on what is effectual logic, defining an "expert entrepreneur", the 5 principles expert entrepreneurs use to make decisions, the key differences between causal logic and effectual logic, how to learn to use effectual logic, and how investors can tell if an entrepreneur uses effectual logic. Dr. Saras Sarasvathy teaches MBA and doctoral students at the University of Virginia and also teaches doctoral students in Europe, Asia, Latin America, and Africa. She is a leading scholar on the cognitive basis for high-performance entrepreneurship. She co-authored the textbook, Effectual Entrepreneurship, which won the Gold Medal at the 2012 Axiom Business Book Awards. SHOW NOTES: https://www.intangiblespodcast.com/ef... SIGN UP TO BE NOTIFIED OF NEW EPISODES: http://eepurl.com/hCoeoT Saras’s award-winning textbook, Effectual Entrepreneurship, aims to teach readers how to practice effectual entrepreneurship and logic while building a business. The text includes over 70 case studies examining entrepreneurs who have used these methods to found and grow their own companies. SUBSCRIBE: https://bit.ly/2TEeICe LINK TO ALL SEASON ONE: https://www.intangiblespodcast.com/se... CONNECT WITH STEVE BERG: Visit the Intangibles Podcast: https://www.intangiblespodcast.com/ Follow Steve Berg on TWITTER: / sbberg1 Subscribe on Apple Podcast: https://podcasts.apple.com/us/podcast... Follow Intangibles on Spotify: https://open.spotify.com/show/7p13KPd...