How To Find The Right Cannabis Beverage Co-Packer | Kenny Morrison | 2022 CDE Interview скачать в хорошем качестве

How To Find The Right Cannabis Beverage Co-Packer | Kenny Morrison | 2022 CDE Interview

For any new cannabis beverage company, the biggest problem is getting their product onto the market. Even when you find dispensaries that are accepting new products, there are chances that you might not be able to solve the issue of the required volume. Finding the right co-packer can solve this issue, but finding such a co-packer that's willing to make your product is not easy, especially when working with brand partners who are starting from scratch and don't know much about the industry. In this video, Sid Patel, CEO of Beverage Trade Network and Cannabis Drinks Expo, is in conversation with Kenny Morrison, Founder of VCC Brands. Here, Kenny explains what a co-packer partnership looks like in the cannabis market. **About Kenny Morrison** [Founder VCC Brands] In 2006 Kenny co-founded a few well-known medical cannabis collectives in Los Angeles and Venice Beach, California now owned by MedMen. In 2008, Kenny founded a pioneering cannabis CPG brand called Venice Cookie Company. The premise centered on the idea that edibles should be tasty, safe, and wellness-oriented. VCC entered the beverage category in 2010 at the request of actor and Venice Beach resident Dennis Hopper, who was searching for a hot cannabis tea while terminally ill with prostate cancer. Other award-winning cannabis beverage brands followed. In 2012 he expanded to the state of Washington as Evergreen Herbal, assisting in the creation of regulations with the Washington State Liquor and Cannabis Board. The company, now known as VCC Brands, house a family of California-bred heritage brands and IP, including California's original bottled canna-beverage, Cannabis Quencher. While serving his second term as a director on the board of California Cannabis Industry Association (CCIA) in 2015, Kenny's Los Angeles-based cannabis business was raided by 100 law enforcement officers and DEA, which led him to co-founding CCMA (California Cannabis Manufacturers Association) in 2016 to advocate on behalf of the state’s most ethical plant-touching operators. As Kenny rebuilt the company from scratch with no money and only his reputation intact, he simultaneously spent three years fighting for the return of his seized cash and property from law enforcement, which was eventually returned in 2018. Kenny is a well-known cannabis CPG pioneer having navigated VCC Brands through well over a decade of profitability and change. Please visit VCCBrands.com and CannabisManufacturers.org to learn more. **About Cannabis Drinks Expo** "From hemp-based sports drinks to cocktails that get you high, science has finally cracked the code to making cannabis beverages that don't taste awful", quoted Jonathan Bloom from NBC Bay Area News. The first Cannabis Drinks Expo was a huge success that gave the worldwide drinks industry, and North America in particular, the chance to come together and look at ways it can address legalized cannabis. Hosted by the Beverage Trade Network, this expo shined a spotlight on the skyrocketing legal cannabis market and provided insight into its future brimming with opportunity. For More Information visit https://cannabisdrinksexpo.com **About The Organizer: Beverage Trade Network** Beverage Trade Network is one of the world's leading networks for beverage, wine, spirits and beer importers, distributors, producers and related companies. Our database and directory listing of the world's leading beer, wine, spirit and non-alcoholic drink producers provides our importers and distributors an advantage to source and innovate their portfolios. For More Insightful Content Subscribe to Our Channel 👇 ►Facebook:   / beveragetradenetwork   ►Instagram:   / beveragetradenetwork   ►LinkedIn:   / beveragetradenetwork-com   ►Twitter:   / beveragetrade   ►Website: https://beveragetradenetwork.com/ ►Tune into Spotify: https://open.spotify.com/show/5XuHb5t... ►Listen on Soundcloud:   / beveragetradenetwork   ►Medium:   / beveragetrade   ►Quora: http://quora.com/profile/Beverage-Tra...