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Most leaders think making more money is about skill. Better marketing, more credentials, proven strategies. Complete nonsense. I've worked with leaders for over a decade, and here's what I know - your revenue ceilingisn't about what you can do. It's about who you're willing to become. Everyone tells you to upskill, get more experience, build better systems. That's surface-level thinking. The real problem? Your identity is tied to your current income level. And stepping into a higher value version of yourselfmeans becoming someone you haven't given yourself permission to be yet. In this video, I'm breaking down the Revenue Ceiling Identity Model and showing you exactly what's keepingyou stuck at your current income - no matter how skilled you actually are. TIMESTAMPS: 0:00 - Why Skill Isn't Your Revenue Problem 2:15 - The $25K Client I Lost (And What It Exposed) 5:30 - The Revenue Ceiling Identity Model 8:45 - Surface vs Reality vs Breakthrough 11:20 - What Recovery Actually Cost Me 14:10 - The Real Shift That Changed Everything 16:35 - Three Steps to Break Your Revenue Ceiling 19:25 - The Action That Reflects Your True Value READY TO BREAK YOUR REVENUE CEILING? If you're ready to step into the identity that matches your actual value - this is the exact pattern I see and workon with my clients. Sometimes all it takes is a single conversation to recognize the comfortable lie keeping you stuck at yourcurrent income level. If you're sitting on a $50K problem that's keeping you from your $100K breakthrough, let's talk. Book a call - https://calendly.com/nathanhawken/call I'm Nathan Hawken - Transformational Coach & NLP Trainer with 11+ years of personal development expertise. I specialise in strategic confrontation, unconscious pattern work, and helping high-performing leaders breakthrough the invisible barriers keeping them stuck despite external success. My approach: Call out the comfortable lies. Address the real problem, not the surface symptom. Createbreakthrough transformations through intensive, deep work. 🔗 CONNECT WITH ME: ━━━━━━━━━━━━━━━━━━━━━ LinkedIn: https://bit.ly/HawkenLinkedIn Instagram: https://bit.ly/HawkenInstagram Facebook: https://bit.ly/HawkenFacebook YouTube: https://bit.ly/HawkenYouTube Website: https://bit.ly/nathanhawken And if this video resonated with you, please share it with someone who's been telling themselves they needmore credentials before they can charge more. They might need to hear that their value isn't in theirqualifications from someone who cares enough to tell them the truth. Music by CreatorMix.com #TransformationalCoaching #RevenueGrowth #UnconsciousPatterns #NLP #SelfLove #LeadershipCoaching#ComfortableLies #StrategicConfrontation #BusinessBreakthrough #CoachingTransformation