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What does it really take to turn a creative side hobby into a profitable business? In this episode of @InGoodCompanyLouisville Ashley sits down with Larisa Crawley, founder of Crawley Creative Confections, to share her journey from corporate life to building a thriving custom cookie and macaron business from home. Larisa opens up about taking the leap into entrepreneurship, creating unforgettable customer experiences, working alongside her husband in a family-run business, and learning how to grow sustainably without burning out. If you’re a woman entrepreneur, creative business owner, or mom building a business between school pickups and client emails, this episode will feel like a warm cup of coffee with a side of real talk. Ready to master your finances? Download your FREE Cashflow Calculator today: chamberlainandgoodcompany.com/cashflow Connect with Larisa Crawley: Website: https://crawleycreativeconfections.com/ Facebook: / crawleycreativeconfections Instagram: / crawleycreativeconfections Connect with Ashley Chamberlain: Website: https://chamberlainandgoodcompany.com Facebook: / chamberlainandgoodcompany Instagram: / chamberlaingoodco LinkedIn: / ashley-chamberlain-385029266 YouTube: / @ingoodcompany-1 Keywords: home bakery business, custom cookie business, women entrepreneurs, small business success story, mompreneur ______________________________________ Have a question or topic you’d love us to cover? Drop a comment below—we’d love to hear from you! Don’t forget to like, share, and subscribe. If you’re enjoying the show, leave us a review—it helps us reach more listeners like you! Music Credit: “Do Over” by Richard Chamberlain Released by ℗ Listen Records on November 10, 2023 Provided to YouTube by DistroKid • Do Over 0:00 Home Bakery Business Journey – From Corporate to Cookies 5:42 Why Custom Cookies Are a Profitable Niche 12:18 Leaving Corporate Job to Start a Small Business 18:55 Building a Family Business with Your Spouse 25:40 Customer Experience Strategy That Creates Repeat Clients 33:10 Branding for Small Business Owners 40:22 Pricing, Boundaries & Avoiding Burnout as a Mompreneur 48:05 Scaling a Home Bakery Without Losing Quality 55:30 Lessons for Women Entrepreneurs Starting from Scratch 1:05:10 Final Advice for Creative Entrepreneurs & Side Hustlers