Inside Rippling's Billion Dollar Growth & GTM Engine w/ Achkan Chavoushi скачать в хорошем качестве

Inside Rippling's Billion Dollar Growth & GTM Engine w/ Achkan Chavoushi

Learn Marketing & Growth from World Class Leaders: https://www.evergrow.io I sat down with Achkan Chavoushi, who runs Growth & GTM at Rippling, to explore the evolving landscape of growth marketing, the impact of AI and data commoditization, the importance of creativity, community, and prioritization in marketing strategies, as well as the future of marketing roles in an AI-driven world. TAKEAWAYS: -Data is becoming a commodity, making it easier for marketers. -The bar for marketing is raising, requiring more creativity. -Marketers need to find ways to stand out in a crowded market. -AI can enhance creativity and efficiency in marketing efforts. -Prioritization is crucial for maximizing revenue impact. -Community and human connection are vital in B2B marketing. -Distribution is becoming a key differentiator for success. -The job market for marketers will evolve with AI advancements. -It's okay for marketers to not have all the answers. -Focus on building genuine relationships and adapting to change. CHAPTERS: 00:00 Introduction to Growth Marketing Trends 03:51 The Evolution of Data in Marketing 06:37 Leveraging AI for Creative Marketing Solutions 09:30 The Importance of Prioritization in Marketing Strategies 12:24 Community and Human Connection in B2B Marketing 15:37 The Future of Marketing in an AI-Driven World 18:26 Navigating the Noise: Finding Reliable Marketing Insights 21:19 The Role of Distribution in Business Success 24:30 The Impact of AI on Job Markets and Marketing Roles 27:22 Final Thoughts and Advice for Founders and Marketers FOLLOW ACHKAN: Linkedin:   / achkan   FOLLOW ME Newsletter: https://www.evergrow.io X: https://x.com/gophillionaire LinkedIn:   / phillionaire   Youtube:    / phillionaire