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This Tashkeel Talk offers designers another approach - one which starts with materials and not sketches. By discovering new and interesting materials, designers can ask critical questions about how the materials behave and feel, do they make a sound, do they have a scent, how they would make a user feel. With this approach, the materials will lead the designer into discovering a design. By breaking down the values materials can give, Chris Lefteri will discuss how materials can be used at the beginning of the design process, even before sketching out an idea. Using case studies from car interiors through to product design and sports apparel, Lefteri will explain how a new level of invention for inspiring designs can be created. Chris Lefteri is an internationally recognised authority in materials and their application in design. The work of his studio and publications have been pivotal in changing the way designers and the materials industry consider materials. His books include Materials for Design (2014) and six other titles in the Materials for Inspirational Design series. Chris Lefteri Design, has locations in London and Seoul and works with multiple Fortune 100 companies. His studio is widely recognised as one of the leading studios working in the field of materials & CMF. In 2018 he launched FixIts, his first materials driven product.