Mastering Crisis Communication: Empathy, Action & Online Reputation скачать в хорошем качестве

Mastering Crisis Communication: Empathy, Action & Online Reputation

Join Dave Lorenzo on the Inside BS Show as he speaks with returning champion Dave Oates, an expert in crisis communications. Dave Oates defines a communications crisis as anything that disrupts operations, from macroeconomic issues like tariffs to negative social media reviews. He delves into his unconventional journey into crisis PR, starting as a Navy public affairs officer and transitioning to tech PR before focusing solely on crisis management. This episode offers invaluable insights into managing your brand's reputation in the age of social media, emphasizing that the same platforms used to discredit you can be leveraged to set the narrative straight – but only with empathy and action. Dave explains how transparency can help businesses communicate price increases and supply chain issues. He also discusses the critical need for leaders to communicate quickly and avoid speculation, using real-world examples like the BP oil spill and the United Airlines incident Call Dave Lorenzo (305) 692-5531