Cosmos Rice Cooker 30' Iklan TVC скачать в хорошем качестве

Cosmos Rice Cooker 30' Iklan TVC

BACKGROUND Cosmos Rice cooker has no unique benefit in the mid of competition. But research found that the good rice is the “pulen” rice. This happen to give enlightment in finding the solution. IDEA Research found that consumers having difficulties in recalling the term “Magicap”, the steam exhaust mechanism that induce “pulen” rice. Therefore we created a down-to-earth keyword to replace the term by "Tongolan" that is intriguing the mind and easy to recall. RESULT Within four weeks of TVC airing, advertising recall had resulted in product stock-out. The more common local term “Tongolan” eventually proven to be adopted and created positive impression. Many competitors duplicated this WOW idea in their packaging afterward.