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What is a marketing strategy, and why do so many businesses struggle to get it right? In this Marketing Strategy 101 session, Richard Leader, Marketing Advisor and Non-Executive Director at Fractional CMO, shares a clear and practical introduction to building a marketing strategy that delivers real results. This WebiNeve session focuses on the foundations of good marketing. Richard introduces his SOPE Framework and takes a deeper look at the first pillar, Strategy. You’ll explore the key strategic elements every business needs to cut through the noise, stay focused, and support sustainable growth. This session is ideal for anyone wanting to better understand marketing strategy, including small business owners, founders, marketing teams, and people looking to strengthen their marketing knowledge.