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Most stories fail before they even start — not because the idea is bad, but because the story isn’t clear. In this video, I break down one of the most important storytelling fundamentals from Save the Cat by Blake Snyder: the power of loglines and answering the question, “What is this story really about?” If you’re a writer, filmmaker, or creative storyteller, learning how to craft a clear logline will instantly improve your story ideas, scripts, and even content you create online. We’ll talk about: • why so many stories don’t work • how great stories hook audiences fast • what makes a strong logline • and how clarity can make or break your story Whether you’re working on a script, a novel, or just love breaking down movies and storytelling, this is a storytelling fundamental you don’t want to skip. 00:04 The go-to book on screenwriting 00:25 The Most Important Question: "What is It?" (and why we get reboots) 01:18 What a logline actually is 01:33 How to write a good logline? 03:08 Exercises to test your logline-making skills