New Balance's Marketing Masterclass: How Killing The 'Dad Shoe' Image Won Them The Gen Z Market скачать в хорошем качестве

New Balance's Marketing Masterclass: How Killing The 'Dad Shoe' Image Won Them The Gen Z Market

By signing Cooper Flagg, Shohei Ohtani, Coco Gauff and other young superstars, the 119-year-old sneaker and apparel brand is on a mission to redefine its place in the sports hierarchy. 0:00 Introduction To New Balance 0:45 How New Balance Has Shifted Perceptions Of The Brand 2:11 New Balance's Relationship With Brand Ambassadors 4:37 New Balance's Advantages 6:17 New Balance's Cultural Capital 8:29 What New Balance Needs To Do To Stay Relevant Read the full story on Forbes: https://www.forbes.com/sites/justinbi... Correction: Chris Furse is the Chief Client Officer at VML, not a strategist. Subscribe to FORBES: https://www.youtube.com/user/Forbes?s... Fuel your success with Forbes. Gain unlimited access to premium journalism, including breaking news, groundbreaking in-depth reported stories, daily digests and more. Plus, members get a front-row seat at members-only events with leading thinkers and doers, access to premium video that can help you get ahead, an ad-light experience, early access to select products including NFT drops and more: https://account.forbes.com/membership... Stay Connected Forbes newsletters: https://newsletters.editorial.forbes.com Forbes on Facebook: http://fb.com/forbes Forbes Video on Twitter:   / forbes   Forbes Video on Instagram:   / forbes   More From Forbes: http://forbes.com Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.