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Is franchising the safest path to entrepreneurship—or a costly mistake if done wrong? In this episode of Unveiling Journeys, Tiffany Alexander sits down with Greg Mohr, founder of Franchise Maven, to unpack what it really takes to invest successfully in a franchise. Greg shares his journey from childhood entrepreneur to restaurant manager, electrical engineer, corporate burnout survivor, and ultimately a trusted franchise consultant who’s helped people invest smarter for over a decade. With an engineer’s mind and a teacher’s heart, Greg explains why most people fail at franchising—and how the right process can dramatically improve your odds of success. Bio: Greg Mohr is the founder of Franchise Maven®, where he educates professionals on how to evaluate franchise opportunities with clarity, data, and integrity. Drawing from a diverse background in engineering, corporate leadership, real estate, and franchise ownership, Greg helps clients approach entrepreneurship logically rather than emotionally. His work centers on due diligence, alignment, and education—ensuring people choose franchises that fit their skills, lifestyle goals, and long-term vision. We dive into: ✅ Why franchising isn’t for everyone—but there is a franchise for almost everyone ✅ Greg’s “10 Operator Rule” for franchise due diligence ✅ The emotional vs. logical side of investing decisions ✅ Lifestyle fit vs. highest profit franchises ✅ Red flags most buyers miss before signing ✅ Why Greg works for free (and how he gets paid) ✅ How education—not sales—is the key to long-term success If you’re considering franchising, a career pivot, or building wealth outside the corporate grind—this episode is essential listening. Connect with Greg Mohr: 🌐 Website: https://www.franchisemaven.com/ https://franchisemavenmastermind.com/ https://franchiseinvestigationbluepri... 💼 LinkedIn: / gregorykmohr 📧 Email: greg@franchisemaven.com 👉 If you enjoyed this episode, don't forget to like, subscribe, and hit the notification bell so you don’t miss out on future content. Let us know your thoughts in the comments below, and we’ll see you in the next one! 📞 Book a Call: https://aspensagefund.com/contact-us/ 💼 LinkedIn: / thankfulinc 📘 Facebook: / tiffspacecadet 🌐 Website: aspensagefund.com 🔔 Don’t forget to like, subscribe, and hit the bell for more real stories of transformation. Chapters: 0:00 – Tiffany introduces Unveiling Journeys & the power of networking 1:23 – Meet Greg Mohr, founder of Franchise Maven 2:00 – Why franchising offers predictability over starting from scratch 3:02 – Greg’s franchise-matching process explained 3:50 – Franchising as Match.com + Realtor.com 5:29 – Childhood entrepreneurship & early money lessons 7:00 – Growing up in Woodland, California 8:03 – 15 years in restaurant management & first exposure to franchising 9:02 – Becoming an engineer at 30 & entering corporate life 9:29 – Real estate, side businesses & Rich Dad Poor Dad 10:27 – Leaving corporate & buying a franchise 10:56 – Why direct sales wasn’t the right fit 12:24 – Becoming a franchise consultant 13:50 – The 10 Operator Rule & due diligence 15:15 – Why most people don’t choose the “most profitable” franchise 16:09 – Emotional fit vs. financial logic 17:03 – Why Greg removes himself from the sales process 18:23 – Why Greg keeps showing up after 10+ years 20:17 – How to find Greg & why accessibility matters 21:51 – Mastermind group, blueprint & education paths 24:55 – Final advice: franchising wisdom & red flags to watch #FranchiseBusiness #EntrepreneurJourney #WealthBuilding #FranchiseInvesting #BusinessOwnership #SideHustle #CareerReinvention #PassiveIncome #DueDiligence #UnveilingJourneys #EntrepreneurEducation