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Why Orange Was Wiped Off the Map

From Glastonbury sponsorships to Orange Wednesdays, Orange defined a generation’s social life. Then, in the span of a few quiet years, it disappeared from the UK without fanfare, folded into EE and eventually consumed by BT. So what happened to one of the most beloved brands in British telecom history? Chapters: 0:00 The Future’s Bright — Orange Changes the Game 1:40 From Startup to Cultural Icon 3:40 Peak Orange — And the Smartphone Shock 4:56 Merger, Erasure, and the Quiet Death 7:26 Buried in a Giant — But Not Truly Dead