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What’s really happening with freight rates right now—and are you pricing your lanes the right way as capacity tightens? Are new regulations and insurance scrutiny about to reshape carrier operations in 2026? Today, I break down real-time freight market trends, including stable reefer rates on the Kansas City to Minneapolis lane averaging around $1,285, and why day-of-week pricing strategies are critical for brokers managing customer expectations and protecting margins! We dig into the rising Minneapolis outbound reefer demand nearing $2,300, the impact of tightening transportation capacity and increased tender rejections in January 2026, plus what Florida’s potential $50,000 fines for undocumented drivers and growing compliance enforcement mean for carriers and insurance risk. Be sure to listen to hear more about the “This Week in Freight” lane analysis segment, delivering actionable DAT-powered pricing insights to help brokers and carriers make smarter decisions, while reinforcing my core philosophy—disciplined pricing, transparency, and long-term relationship building are the keys to surviving competitive pressure and building a sustainable freight business in today’s evolving logistics market! 📊📉 Don’t miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎 🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars! To Find Out More About My Freight Services Visit https://freightcoachlogistics.com/ 🤝 Shoutout to my sponsors!👇 SPI Logistics | https://spi3pl.com/ Revenova | https://revenova.com/freightcoach/ NMFTA | https://nmfta.org/ DAT Freight & Analytics | https://www.dat.com/ Donate to support Stacy and her family: https://tinyurl.com/36xmxcmr 🚀🔥 To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!👇 ▶️    / @thefreightcoach5908   📷   / thefreightcoach   🕊️   / thefr8coach   💼   / chris-jolly-a183aa6a