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What do Meghan Markle, Duchess of Sussex and small business owners have in common? More than you’d think—especially when it comes to trademarks. In this video, I break down the trademark issues surrounding the Duchess of Sussex's new lifestyle brand, As Ever—from rejected applications and rebranding to potential conflicts with existing trademarks. As a trademark attorney, I’ve seen these same mistakes happen with everyday business owners, and there’s a lot to learn from her experience. Whether you’re launching your first brand or thinking about trademarking a business name, this is a great case study on what not to do—and how to avoid costly setbacks. Chapters 0:00 — Intro 0:40 — Why “American Riviera Orchard” was rejected 1:33 — The problems with “As Ever” 3:43 — Why your LLC doesn’t actually protect your brand name 🔗 Useful Links: Trademark Search (done for you): https://bookme.name/wilsonmurphylaw/t... Join the Weekly Newsletter: https://theceolegalloft.com/newsletter Work with my law firm: https://bookme.name/wilsonmurphylaw 3 legal template to protect digital products and website (starting at $1): https://theceolegalloft.com/legal-edi... Learn how to form and maintain your LLC: http://theceolegalloft.com/llc-launch... --------- DISCLAIMER: The material in this video is for educational/informational purposes only and does not constitute legal advice. This material is not a substitute for a private, independent consultation with an attorney selected to advise you after a full investigation of the facts and law relevant to your matter, nor does the included information form an attorney-client relationship. Users of this material are advised to do their own due diligence when it comes to making business decisions, and all information, products, and services that have been provided should be independently verified by your own qualified professionals. ------- NEW HERE? Hi! I'm Michelle and I'm a small business attorney who works with online business owners to legally protect their business. My focus is on contracts, trademarks, and business formations. On my YouTube channel, I share legal content to help educate online business owners on steps they should take to ensure their business is protected from lawsuits and expensive fines.