Inside the Playbook: Financing DTC and CPG Brands Through Rosenthal’s Asset-Based Lending Lens скачать в хорошем качестве

Inside the Playbook: Financing DTC and CPG Brands Through Rosenthal’s Asset-Based Lending Lens

In this episode of In The Money, we sit down with Andrew Barone of Rosenthal & Rosenthal, one of the leading privately held asset-based lenders. Andrew has financed hundreds of consumer and eCommerce brands through every stage of growth. We dive deep into the real financial mechanics behind consumer brands: inventory cycles, margin truth, receivables risk, retail payment terms, PO financing, seasonal cash crunches, and what actually happens when a brand runs out of runway. What We Cover: How asset-based lending really works for DTC & omnichannel brands When to use inventory financing, PO financing, or receivables factoring How lenders evaluate risk: margin structure, customer concentration, and operational maturity What causes working capital crises in consumer brands The biggest mistakes founders make with cash flow forecasting How “real margins” differ from Shopify dashboards Why non-dilutive credit can outperform equity for certain brands What lenders see in the market right now: demand, distress, consolidation Thanks to sponsors: Learn more about Fulfil - the ERP for Shopify brands at www.fulfil.io Check out Numeral - stay compliant and automate away sales tax at numeralhq.com Go to Portless - Elevate your 3PL & DTC shipping / fulfillment at portless.com