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I’m not going to lie…there’s been some weirdly interesting new players getting into the consumer packaged goods “game” lately! Several years ago, Netflix launched a “Stranger Things themed” frozen pizza…and more recently merged content with commerce by partnering with Meghan Markle on her “As Ever” CPG brand. Then, a few weeks ago…Pinterest partnered with Chamberlain Coffee to launch the first co-branded global product in its 15-year history. A longtime fan of the platform, Emma Chamberlain has credited Pinterest as a massive inspiration and tool for building Chamberlain Coffee. And maybe for the oddest new entrant, Tinder created “RelationChips” as a way to dispel the misconception that it’s solely a hookup app. So, what do potato chips and Tinder have to do with one another? Apparently, a new relationship starts on Tinder every three seconds…which is the same time it takes to eat a potato chip. Over the last 13 years, I’ve pitched countless clients some thought-provoking “playfulness with purpose” ideas…but this one even got me thinking WTF. #tinder #marketing I appreciate each and every one of you that took even a moment of your time to watch this video. I know your time and attention are your biggest assets and I hope you got adequate value in return from this content. Thank you from the bottom of my heart! ✅ CHECK OUT THE PODCAST ON THE FOLLOWING PLATFORMS: 🍎Apple: https://apple.co/3aPKOOJ 👽Spotify: https://spoti.fi/38N9nur 🔍 Google: https://bit.ly/2vgVTcy ⚓Anchor: https://anchor.fm/joshua-schall FOLLOW ME ON MY SOCIAL MEDIA ACCOUNTS ►LINKEDIN / joshuaschallmba ►TWITTER / joshua_schall ►INSTAGRAM / joshua_schall ►FACEBOOK / jschallconsulting ►MEDIUM / joshua-schall About Joshua Schall of J. Schall Consulting: Joshua is consumer packaged goods (CPG) Strategist and Entrepreneur that focuses on the product categories of value-added (or functional) food, beverage, beauty, and nutritional supplements. He was an early advocate for digital grocery optimization and is an expert at the entrepreneurial ideation to consumerization cycle. Recently, he has shifted that decade of knowledge into early-stage investments, board membership, and public speaking engagements. His YouTube channel is a walk through his daily life and a peek into his business musings. Enjoy a look into his life through the lens! ►EMAIL [email protected]