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“My only competition is myself.” In this candid and inspiring portrait, British floral designer Joseph Massie shares his journey from a 14-year-old scrubbing flower buckets for £2.50 an hour to becoming one of the UK’s most respected names in floristry. With over two decades of experience, five Chelsea Flower Show gold medals, and a career spanning education, publishing, events, and design, Joseph reflects on what it means to follow curiosity, embrace imperfection, and stay creatively authentic. In the lead-up to the World Cup Floral Art 2025, Joseph opens up about competition, pressure, and legacy. He discusses why he returned to competing after a decade, how he balances multiple creative pursuits, and the importance of supporting the next generation of florists. With warmth and wit, he touches on his working-class roots, his experience with autism, and his belief that floral design is as much about life as it is about flowers. Whether you’re a seasoned floral artist or simply drawn to creative storytelling, this video is a celebration of craft, passion, and the power of staying true to your own path. joseph massie, florist interview, floral artist, flower designer, world cup floral art 2025, floral design, floristry career, chelsea flower show, creativity, artistic journey, flowers etc, floral legacy, sustainable floristry, british florists, decorum flowers, behind the scenes florist, inspirational stories, modern floristry