Why Your Company Needs Internal Marketing with Chris Wallace скачать в хорошем качестве

Why Your Company Needs Internal Marketing with Chris Wallace

Your employees are your biggest marketing assets! A study done by the Innerview Group revealed that 80% of marketers say how they’re measured in their roles depends on how well employees on the frontlines perform. But there’s often a disconnect after a marketing team hands over their leads to other teams within their organizations. This disconnect is typically caused by poor internal marketing (or the absence of it altogether). The team at Innerview Group knows how to make internal marketing work! Internal marketing is a pivotal part of the business development and marketing strategies they create (and execute) for their clients. Chris Wallace, co-founder of the Innerview Group, joins Kerry-Ann Betton Stimpson for the first episode of the Internal Marketing Podcast. Many organizations call internal marketing different things — employee advocacy, employee marketing, internal advertising, etc. Whatever you call it, the core principle remains the same — the more engaged your employees are in your marketing strategy, the more likely it is that your marketing strategy will succeed end-to-end (throughout the customer’s journey). Here’s what Chris and Kerry-Ann discussed in this episode. 00:00 - Intro 03:10 - Innerview Group’s Internal Marketing Story 05:26 - Why Aren’t More Companies Doing Internal Marketing? 07:27 - Internal Marketing Partnerships Within Organizations 09:59 - What Messages Should Be Shared When Marketing To Employees? 11:28 - The Idea of Choice in Internal Marketing 13:13 - Why The Marketing Team Should Own Internal Marketing 17:10 - Internal Communications vs Marketing in the Internal Marketing Process 20:33 - Internal Marketing Program Examples 26:36 - Internal Marketing Plan 31:31 - Key Internal Marketing Tips Internal marketing requires more than employee training. It requires deliberate effort from the marketing team to empower employees with CHOICE. Effective internal marketing allows employees to choose how they contribute to the success of the brand they represent. It is inclusive and encourages feedback that makes your employees feel heard. -------------------------------------------------- Kerry-Ann is committed to helping organizations implement successful internal marketing programs. Interested in having Kerry-Ann help your team create a successful internal marketing program? Connect with her via her website https://kerryastimpson.com . Catch up on all the internal marketing podcast episodes on your favorite podcast players. ⬇️ Spotify: https://spoti.fi/4d50Nsz Apple Podcasts: https://apple.co/3zHa8It Connect with the Internal Marketing podcast on social media! Instagram: https://bit.ly/4f0cGl7 X (formerly Twitter): https://bit.ly/3W8uVfA LinkedIn: https://bit.ly/46dtcKD #internalmarketing #internalmarketingpodcast #internalmarketingtips #podcast