How to Send Microsoft / Bing Ads Data into Snowflake Automatically скачать в хорошем качестве

How to Send Microsoft / Bing Ads Data into Snowflake Automatically

👉 Get started free with OWOX Data Marts: https://c.owox.com/cnr8yt In this video, I’ll show you how to connect Microsoft Ads (ex-Bing) to Snowflake — and turn that connector into a reusable analytics system, not just another one-off integration. By the end, you’ll be able to: load Microsoft Ads campaigns, ad groups, ads, keywords and performance metrics into Snowflake schedule automatic daily or intraday updates reuse the same Microsoft Ads data mart in Google Sheets and Looker Studio generate AI-powered performance insights on top of Microsoft Ads data stored in Snowflake deliver those insights straight into Slack, Microsoft Teams, Google Chat or email Instead of wiring Microsoft Ads directly into a dashboard and hoping it doesn’t break, we’ll build a central Data Mart in OWOX that: owns the logic and configuration for your Microsoft Ads connector documents the data structure and field meanings (impressions, clicks, cpc, conversions, revenue, etc.) controls historical backfill and incremental sync windows feeds multiple tools (Sheets, BI, AI) from one trusted Snowflake table keeps Snowflake as your single analytics backbone for paid search and display This approach helps data and marketing analysts: stop rebuilding the same Microsoft Ads report for different teams and clients avoid “why doesn’t this number match Google Ads / our other report?” conversations deliver answers and insights on a schedule, not on ad-hoc tickets What you’ll learn: how to create a Microsoft Ads Data Mart in OWOX how to connect the Microsoft Ads API to Snowflake without writing Python how to configure fields like impressions, clicks, spend, conversions, CPC, ROAS and more how to set up historical backfill plus safe incremental loads how to reuse the same data mart in Google Sheets and Looker Studio how to generate AI insights from your Microsoft Ads performance data how to send those insights directly to your team’s chat tools and inboxes Who this is for: data analysts working with Snowflake marketing analysts and performance marketers responsible for Microsoft Ads agencies running Microsoft Ads / Bing Ads for multiple clients teams who want trusted, reusable paid search data instead of fragile, one-off dashboards If you’re serious about modern marketing analytics, just “having data in Snowflake” isn’t enough. You need a system around that data — and that’s exactly what OWOX Data Marts gives you. Timestamps: 00:00 Why Microsoft Ads to Snowflake should be a system, not just a sync 01:50 Architecture overview (OWOX Data Marts + Snowflake) 02:40 Creating the Microsoft Ads Data Mart 03:18 Connector configuration and field selection 04:22 First run & backfill 05:06 Scheduling daily and intraday syncs 05:38 Reusing the same Data Mart in Google Sheets and Looker Studio 06:29 Generating AI insights and sending them to Slack / Teams / email #microsoftads #bingads #snowflake #marketinganalytics #datawarehouse #owox #datamarts #aianalytics