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In this episode of the Sneaker History Podcast, host Mike Guillory interviews Devin Chriss, a partner at Rukus, a sneaker and skate shop in Louisiana. They discuss the unique culture of sneakers in the South, the importance of community engagement, and the evolution of sneaker collaborations, particularly with New Balance. Devin shares insights into the challenges and successes of running a sneaker shop, the impact of reselling on the market, and the significance of skate culture in shaping sneaker trends. The conversation highlights the importance of storytelling in sneaker design and the future of sneaker retail in a rapidly changing landscape. Connect with Rukus (https://www.instagram.com/rukus103/?h...) Connect with Devin (https://www.instagram.com/p/DQU5QIIk7...) SUPPORT THE SHOW: Donate Through Venmo: https://venmo.com/u/sneakerhistory Buy Me A Coffee: https://buymeacoffee.com/nickengvall Early Access, Exclusive Videos, and Content On Patreon: / sneakerhistory Subscribe on Substack: https://substack.com/@sneakerhistory Join our Discord Community: / discord If you are interested in advertising to our audience, contact us: [email protected] CHECK OUT OUR OTHER SHOWS: For the Formula 1 Fans - Exhaust Notes: https://exhaustnotes.fm For the Fitted Hat Fans - Crown and Stitch: https://crownandstitch.com For the Cars & Sneakers Fans - Cars & Kicks: https://carsxkicks.com For the Creators & Creatives - Outside The Box: https://podcasts.apple.com/id/podcast... [Links contain affiliate links; we may receive a small commission if you purchase after clicking a link. A great way to support the pod!] —––––—––––—––––—––––—––––—––––—––––—–––– Our podcast is proudly... Recorded on Riverside: http://www.riverside.fm/?via=sneakerh... Hosted & Distributed By Captivate: https://bit.ly/3j2muPb GET IN TOUCH: Robbie - [email protected] Mike - [email protected] Rohit - [email protected] Nick - [email protected] Disclaimer: The views and opinions expressed in this program are those of the speakers and do not necessarily reflect the views or positions of any entities they represent. This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-a...