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Ground Up Links: https://links.grounduppodcast.co.uk In Episode 99 of the Ground Up Podcast, we sit down with Piers Daniell; the entrepreneur behind one of the UK’s most ambitious self-build projects: an £8M modern-day castle. What started as a simple property decision quickly turned into a high-risk, high-pressure development journey involving planning to demolish a historic structure and rebuild what became the first new castle in over 100 years. From going 400% over budget, to burning £100K–£250K per month, and not taking a salary for 5 years, this episode breaks down the real cost, financially and mentally, of pursuing something extraordinary. We also dive into the mindset behind extreme risk-taking, why naivety can sometimes be an advantage in business, and how documenting the journey through Grand Designs changed everything including generating millions in exposure. Why watch: • The real story behind building an £8M castle in the UK • What happens when a project goes 400% over budget • The reality of spending £100K–£250K per month on a build • Why Piers took no salary for 5 years • The mindset behind extreme risk-taking in business • How naivety can actually be a competitive advantage • Lessons from documenting a project on Grand Designs • Why some developers build for passion, not profit • The hidden pressures behind large-scale self-build projects Ask us a question in the comments for a future episode! Stream on YouTube & Spotify Subscribe & hit the bell — new episodes every Thursday at 5:30am GMT Timestamps: 00:00 – “First castle in 100 years” + £1M decision logic 00:31 – 400% over budget & £250K/month burn 01:03 – Episode 99 introduction 01:25 – Meet Piers Daniell 02:10 – How the castle project started 03:22 – Decision to demolish & rebuild a castle 03:42 – Why he wanted to document the journey 04:19 – The reality vs perception of Grand Designs 23:43 – The risks of ambitious self-build projects 25:03 – Building for passion vs profit 52:09 – Scale of the project & Grand Designs experience 53:01 – How big is the castle? (12,000 sq ft) 54:10 – Piers’ entrepreneurial journey 01:08:34 – Smart home business & product breakdown 01:12:02 – Business expansion & global vision 01:13:04 – Mental resilience as an entrepreneur 01:14:01 – Final thoughts & closing The Ground Up Podcast is 4 property business owners and developers based in the UK aggressively growing our companies and building our development pipeline. Each week we will talk about trending news affecting the industry, revealing all of our mistakes and failures aiming to be as transparent as possible offering free value to our audience. We want to build a genuine community in the property space. Hosts: Ryan Beaumont, Jack Jiggens, Stuart Wyeth, Dorian Payne. Follow Us: Instagram - @grounduppod TikTok - @grounduppod X/Twitter - @thegrounduppod Jack Jiggens - @jiggensproperty Stuart Wyeth - @swhomesltd Rye Beaumont - @ryebeaumont Dorian Payne - @dorianpayneproperty #GroundUpPodcast #PropertyDevelopmentUK #UKPropertyDevelopers #GrandDesigns #CastleBuild #SelfBuildUK #LuxuryPropertyUK #PropertyInvestingUK #RealEstateDevelopment #UKPropertyMarket #PropertyPodcast #EntrepreneurMindset #BusinessGrowthUK #HighEndProperty #ConstructionUK #PropertyInvestmentUK #DeveloperLife #BuildInPublic #RealEstatePodcast #WealthBuildingUK #PropertyBusiness #UKEntrepreneurs #DevelopmentJourney #PropertyEducation #BehindTheBuild