How Top Developers Sell Homes In Today’s Market | Pre-Con Recon Podcast Ep. 14 скачать в хорошем качестве

How Top Developers Sell Homes In Today’s Market | Pre-Con Recon Podcast Ep. 14

In this episode of Pre-Con Recon, Justin Frenette speaks with Warren Saunders, Sales and Marketing Manager at Cardel Homes. Warren shares his journey through the homebuilding industry, from architectural design to sales leadership, and explains how those experiences shaped the way he approaches branding, technology, and customer experience in real estate. The conversation explores how buyer behavior has changed in the past decade. Today’s homebuyers often complete most of their research online before visiting a sales centre. Warren explains why developers must adapt by simplifying the buying process, clearly communicating value and pricing, and ensuring their marketing and sales experiences align with how buyers actually make decisions. Warren also discusses the launch of Cardel’s multifamily division and the strategy behind building a brand focused on clarity, trust, and simplicity. He shares why transparency builds stronger relationships with buyers, why technology should support the customer journey rather than complicate it, and why the most successful sales teams focus equally on service and sales. Follow Pre-Con Recon on all platforms: Spotify: https://open.spotify.com/show/4k9dqij... Apple Podcast: https://podcasts.apple.com/us/podcast... Youtube:    / @pre-con_recon   Linkedin:   / pre-con-recon   Instagram:   / precon_recon   Facebook: https://www.facebook.com/profile.php?... In this episode: 00:00 Introduction to Pre-Construction Real Estate Marketing 02:46 Warren Saunders: A Journey Through Home Building 09:25 Sales and Marketing in the Multifamily Sector 13:59 Understanding Cardel Homes and Its Legacy 17:41 Innovative Multifamily Projects and Architecture 20:33 Leading Sales Teams in a Competitive Market 25:36 Simplifying the Home Buying Process 28:31 Customer Experience and Referrals 29:35 Branding Mistakes in Development 30:35 Sales Center Innovations 33:24 Balancing Technology and Customer Experience 36:57 Building Trust with Buyers 38:30 Frustrations in the Industry 38:30 Evolving Buyer Expectations 40:27 Passion for Building and Community Development Connect with Warren Saunders:   / warren-saunders-salesdirector   Cardel Homes: https://www.cardelhomes.com/ Cardel Homes Alberta Instagram: https://www.instagram.com/cardelhomes... Connect with Justin Frenette:   / justinfrenette   Brought to you by Him & Her, a design agency that moves quickly and makes things matter. Learn more at https://himandher.ca/ Learn more about Pre-Con Recon at https://www.preconrecon.com/ "