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I help founders, creators, and solo operators automate their business, grow faster with smart systems, and level up their marketing with practical tools that actually work. Website https://scaleforward.io Follow my daily content LinkedIn: / russell-cargill X (Twitter): https://x.com/russell_cargz 00:00 Introduction to Never Split the Difference 00:32 Tactical Empathy Explained 01:37 How to Add Emotion to Your Messaging 02:55 The Accusation Audit 04:28 Using Objections to Build Trust 05:07 Calibrated Questions That Shift the Power 06:32 Why No Deal Beats a Bad Deal 07:52 The Cost of Wrong Fit Clients 09:12 Full Walkthrough Using All Four Tactics 10:57 Final Thoughts and Takeaways In this video I break down four of the strongest negotiation principles from Chris Voss and show you how to apply them to sales, pricing, and client communication. These tactics help you hold your pricing, close more deals, and avoid nightmare clients. You will learn tactical empathy, accusation audits, calibrated questions, and why walking away is often the smartest move in business. If you have ever felt pushed around on sales calls or forced into bad deals, this one will hit home.