Jeff Greenberg of Synergetic Investment Group on vetting sponsors and raising capital скачать в хорошем качестве

Jeff Greenberg of Synergetic Investment Group on vetting sponsors and raising capital

My guest today, Jeff Greenberg, founder of Synergetic Investment Group, is a capital allocator whose business model focuses on identifying, vetting, and providing capital to sponsors by aggregating funds from his network of investors. By pooling investor capital, typically $1MM or more, Jeff negotiates preferential terms with sponsors, such as higher preferred returns and better promote splits than individual investors could secure on their own. Through his fund, Jeff offers his investors the opportunity to allocate capital according to their preferences among the offerings he promotes. Jeff explains that the delta he negotiates with sponsors is partially passed on to his investors through returns that are at least equal to or better than what they would achieve by investing directly with the sponsor. He retains some or all of the delta as compensation for his role in aggregating capital, negotiating terms, and conducting due diligence. Together with a group of other capital allocators via the Connected Capital Fund group, Jeff utilizes a 250-point due diligence checklist to select and screen sponsors. This process includes analyzing business structures, assessing team competencies, and evaluating operational controls. Throughout his capital allocation activities, Jeff has raised a total of $6–7 million. However, in 2024, he raised only $100,000, reflecting the challenges of the market. When possible, Jeff invests alongside his fund investors to align his interests with theirs. Jeff expressed concern about other capital allocators who lack operational experience and fail to conduct thorough due diligence. This can undermine the quality of deals in the industry and damage the reputation of the allocator model when poorly vetted projects fail. He also addressed the misconception that the allocator model is a quick and easy path to wealth. Many new entrants, lured by promises of simplicity, fail to appreciate the effort required to build trust with investors, properly vet sponsors, and manage deals effectively. Listen to this episode, meet Jeff, and learn more about the capital allocator model. *** The only YouTube channel you need for real estate investing. Host Adam Gower Ph.D. is a 30+ year seasoned real estate professional who has over $1bn in transactional real estate experience and whose career includes positions with major institutional investors, private equity shops, and on his own account. He has raised over $500MM in equity throughout his career and today assists top sponsors in raising capital for their deals. He is an investor (LP) who prioritizes capital protection, followed by cash flow, and prefers sponsors with a long term investment perspective over short term quick-wins. The current series of published shows focuses on the world of the real estate capital allocator, a new way to finance real estate that has emerged only in the last few years. A "capital allocator" typically negotiates preferential terms with professional real estate sponsors on a deal-by-deal basis and then solicits individual investors. They either share the delta between the sponsor's original terms and the improved terms with investors or retain the delta as their compensation. In this YouTube/Podcast series, Adam interviews allocators, investors, sponsors, and service providers to offer you an in-depth look at this growing industry. Subscribe to Adam's free newsletter for real estate investors and gain access to: Introductions to sponsors, allocators, and investment opportunities. Insights drawn from his 30+ years of experience in real estate investing. Hacks and tactics for raising capital to help you scale your real estate portfolio. Visit GowerCrowd.com/subscribe Email: [email protected] Call: 213-761-1000