PDMI Take 20: Mid-Year Media Agency Perspectives скачать в хорошем качестве

PDMI Take 20: Mid-Year Media Agency Perspectives

To its midpoint, 2025 has been a year of fluctuation. Initial growth estimates for the ad industry have been tempered while questions about the economy, consumer confidence, and more continue to cause consternation for many performance brands and categories. What can you expect in the second half of the year? Take 20 host and PDMI Brand Response Council chair Chris Foster of Modern Postcard welcomes a trio of PDMI member agency executives — BB3's Ariel Brooks Benz, TCA's Sabeena Mannan, and Cannella Media's Bill Raymond — to take the temperature of performance media, discuss the best opportunities available now, and share their visions of what’s next. Join PDMI here: https://www.thepdmi.org Visit the PDMI website here: https://www.thepdmi.com Facebook:   / thepdmi   X/Twitter: https://x.com/ThePDMI #marketing #performancemarketing #pdmi #thepdmi #d2c #directtoconsumer #directtoconsumermarketing #take20 #d2cmarketing #drtvmarketing #directresponse #dtcmedia #d2cmedia #performancemedia #webinar #mediabuying #mediasales #ctv #streaming #linearTV #influencers #socialmedia