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Jeff Burnstein, President of the Association for Advancing Automation (A3), reveals why eight countries have national robotics strategies while America doesn't—and what four decades of industrial robot history teaches us about humanoid adoption. In this interview from Humanoids Summit SV 2025, Jeff explains the critical role of safety standards in commercialization, why Japan's 1960s strategy created sustained leadership while China dominates today, and how A3 is reframing "robotics" as "embodied AI" to gain traction in Washington D.C. Key Topics: • Why national robotics strategies drive competitive advantage • Safety standards: from 1986 industrial robots to 2025 humanoids • Cultural barriers: Hollywood's Terminator vs. Japan's friendly robots • Hospital robotics: the under-recognized opportunity beyond manufacturing • Historical lessons: hype cycles, dark periods, and realistic timelines • Data privacy and AI training data issues for home robots About Jeff Burnstein: Jeff is President of the Association for Advancing Automation (A3), leading the organization's standards development, industry advocacy, and policy work including the push for a National Robotics Strategy. A3 developed the first American national robot safety standard in 1986, which became the basis for international ISO standards. With four decades in the robotics industry, Jeff witnessed the first industrial robot revolution and brings essential perspective on adoption cycles and commercialization barriers. This interview is co-released by Turn the Lens and Humanoids Summit. Humanoids Summit is organized and hosted by ALM Ventures. Recorded at the Humanoids Summit SV 2025, Computer History Museum, Mountain View, California. For more on Humanoids Summit, including May 2026 in Tokyo visit https://humanoidssummit.com/ For more from Humanoids Summit SV • 🎙️ Lessons from the Industrial Robot Revol... Resources: Association for Advancing Automation (A3): https://www.automate.org World Robot Conference (Beijing): https://www.worldrobotconference.com More Humanoids Summit Interviews: • Carolina Parada: Embodied AI, Gemini Robotics, Delightful Surprise | Turn the Lens Ep44 • Pete Florence: Generalist, Scaling Laws, Train One Improve All | Turn the Lens Ep46 • Nic Radford: Declining Labor, Generalizable Skills, Ready Market | Turn the Lens Ep47 • Ed Colgate: Soft Hands, Artificial Muscles, Large Contact Areas | Turn the Lens Ep48 • Chris Kudla, Mind Children • Evan Wineland, Weave Robotics • Jeremy Fishel, Sanctuary AI • Joe Michaels, 1HMX • Werner Kraus, Fraunhofer IPA Timestamps: 00:00 - Waymo intro & collaboration announcement 02:18 - Welcome to Humanoids Summit 2025 02:55 - Jeff Burnstein introduction & 40 years of experience 03:10 - First industrial robot: 1961 GM factory 03:44 - Japan's early adoption & national strategy 04:09 - China's current leadership position 04:45 - Robots-as-a-Service business models 05:15 - Safety standards: the critical foundation 05:52 - Data privacy concerns for home robots 06:21 - A3's 1986 robot safety standard & ISO basis 06:51 - Developing humanoid safety standards today 07:32 - AI standards & training data provenance issues 08:02 - Cultural differences: Terminator vs. friendly robots 09:19 - Japan's cultural acceptance advantage 09:45 - World Robot Conference Beijing: 50 humanoid companies 10:40 - China's public acceptance strategy 11:07 - Hospital robotics: the underappreciated opportunity 12:01 - Home robots: specific purpose vs. humanoid form factor 12:34 - A3's 2026 priorities: National Robotics Strategy 13:07 - US vs. global competition: 8-10 countries have strategies 13:14 - Reframing robotics as "embodied AI" for Washington 13:41 - Most exciting time in four decade career 14:00 - Closing & wrap-up #NationalStrategy #RoboticsPolicy #SafetyStandards #EmbodiedAI #IndustrialRobots #Humanoids #JeffBurnstein #A3 #HumanoidsSummit #RoboticsHistory #ChinaRobotics #JapanRobotics #Automation #ManufacturingRobotics #PolicyAdvocacy Disclaimer and Disclosure All products, product names, companies, logos, names, brands, service names, technologies, trademarks, registered trademarks, and registered trademarks (collectively, *identifiers) are the property of their respective owners. All *identifiers used are for identification and illustrative purposes only. Use of these *identifiers does not imply endorsement. Other trademarks are trade names that may be used in this document to refer to either the entities claiming the marks and/or names of their products and are the property of their respective owners. We disclaim proprietary interest in the marks and names of others. No representation is made or warranty given as to their content. The user assumes all risks of use. © Copyright 2026 Menlo Creek Media, LLC, All Rights Reserved