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How do you build a thriving team and happy clients using DISC personality profiling? Victoria Usher is CEO and Founder of the multi-award-winning B2B tech PR consultancy Gingermay. She’s been running the global consultancy for 16 years. In this episode, Victoria shares how she: • Has a senior team member meet 1-to-1 with each client every month, contributing to impressive long-term client retention • Uses seven core competencies that all team members self-score against every three months • Sent her team to acting lessons to help them put on a professional mask, set their body language and use the correct micro-expressions • Coaches the team on DISC profiling so everyone understands each other’s personality types and communication styles • Profiles clients’ DISC profiles, matches them with similar team profiles and tailors communications accordingly • Uses DISC to put people into roles that align with their strengths and core motivations Victoria is a passionate advocate for boosting emotional intelligence and self-awareness across her team - and it’s working, with client NPS scores at their highest ever levels.