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In this week’s episode of The Venue Rx Podcast, host Jonathan Aymin sits down with Colleen Carswell, a seasoned fractional Chief Operating Officer with extensive experience in the wedding and events industry. With a deep understanding of business operations and leadership, Colleen shares invaluable insights on the mindset shifts necessary for small business owners to scale successfully. She dives into the common mental roadblocks entrepreneurs face, including challenges with money mindset, control, and delegation, and explains how overcoming these hurdles can unlock new levels of growth. Colleen also introduces the concept of "stay reviews"—an alternative to traditional performance or exit reviews—that fosters open communication, strengthens team dynamics, and helps retain top talent. Beyond mindset, Colleen offers practical, actionable strategies for optimizing business operations. She discusses the power of time audits in identifying inefficiencies, the importance of delegation, and how a blend of digital and analog tools can create a seamless workflow. She helps wedding and event professionals improve their efficiency, profitability, and long-term sustainability. About Our Guest: Colleen Carswell is a seasoned business strategist, integrator, and speaker with over 17 years of experience in hospitality and corporate sales. As a fractional Chief Operating Officer and systems expert, she has worked with a diverse range of organizations, including marketing agencies, tech startups, and health coaches, transforming disorganized operations into streamlined, scalable businesses. Colleen specializes in optimizing workflows, implementing strategic tech solutions, and developing sustainable systems that drive efficiency and profitability. From comprehensive operational overhauls to targeted technology guidance, she has helped businesses successfully launch marketing campaigns, memberships, courses, and books. Her mission is to create sustainable, scalable operations that allow business owners to focus on their passions while increasing profitability, productivity, and impact. Find Her Here: Email: [email protected] Website: https://structuredtoscale.com/ Instagram: / colleencarswell_ Tiktok: / colleencarswell Linkedin: / colleen-carswell If you are a new or existing wedding venue owner and want a professional team to operate and manage your venue business click here! https://www.cseventservices.com Thanks for checking out The Venue RX on Youtube. Where we document and share best practices for owning & operating profitable world class venues! Watch Next: Customer Experience: • Customer Experience and UX Design wit... Content Marketing Strategy: • Content Marketing Strategy [With #Ins... Clarifying Your Message: • Clarifying Your Message (Brand Identi... How to Rank Your Website on Google: • How to Rank Your Website on Google wi... Instagram Business Tips: • Instagram Business Tips with Jenna Jo... BE A GUEST! If you are interested in being a guest on our show, or you know someone who you would recommend, go to our website and submit a request! We will review your application and get back to you promptly. ► Website http://thevenuerx.com/submit CONNECT WITH US & SUPPORT!!! ✩ Instagram / thevenuerx ✩ Facebook / thevenuerx ✩ Website: www.thevenuerx.com ✩ Anchor: https://bit.ly/3gKSshE LISTEN / SUBSCRIBE TO THE PODCAST ✩ Apple Podcasts: https://apple.co/3qW7ntS ✩ Spotify: https://spoti.fi/3gIz7h3 ✩Android: https://bit.ly/3njXOTE ✩ Amazon: https://music.amazon.com/podcasts/fe7... ABOUT THE HOST Welcome! I'm Jonathan Aymin! I'm a business enthusiast, foodie, author, podcaster, industry speaker, and educator. I also founded Common Sense Events, WEVA (The Wedding & Event Venue Association), and host The Venue Rx podcast. But above all, I’m a husband and dad to six amazing kids. Want to learn more? Check out my website or follow me on social media! CONNECT WITH ME & SUPPORT!!! ✩ Instagram @thevenuerx & @cseservices ✩ Website: https://www.jonathanaymin.com ✩ Hiring Course: https://www.ayminenterprises.com ✩ Venue Management: https://www.cseventservices.com ✩ WEVA: https://www.wevahub.com Wedding Venue Live Streaming: • Wedding Venue Live Streaming | The Ve... Why Should I Start A Wedding Venue: • Should I Start A Wedding Venue? | Dav... How To Price My Wedding Venue: • How to Price Your Wedding Venue | The... #TheVenueRx #JonathanAymin #VenueManagement #VenueOwner #EventVenue #WeddingVenue #VenueBusiness #EventPlanning #VenueSuccess #VenueIndustry #VenueMarketing #EventVenueOwner #VenueTips #VenueOperations #VenueStrategy #VenueLeadership #VenueDesign #VenueInspiration #VenueConsulting #VenueGrowth #EventSpaces #VenueTrends #VenuePodcast #VenueExpert #VenueLife #VenueOwnerTips #WeddingVenueOwner #VenueSolutions #VenueManagementTips #VenueBookings #EventVenueManagement #VenueCommunity