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In this webinar clip, Drift's VP of Revenue Marketing, Justin Keller, and Heinz Marketing's president, Matt Heinz, discuss the answer to the question, "Is Conversational Marketing valuable?" This question was one of the many about Conversational Marketing, Conversational Sales, and Conversational Support that Drift and @Heinz Marketing asked 600 go-to-market leaders in their 2022 State of Conversations report. This report highlights the state of Conversational Marketing, Conversational Sales, and Conversational Support in 2022, with projections for 2023. For more of Justin and Matt's findings, watch the whole webinar: https://drift.ly/SOC Subscribe to Drift: https://goo.gl/2pRvjN #drift #heinz #conversationalmarketing ------- Stay connected with Drift: LinkedIn: / drift Twitter: / drift Instagram: / drift Facebook: / heydrift --------- About Drift: Drift is more than just a technology company. Drift is a connection company. Connecting buyers with sellers and empowering experiences everyone loves. At Drift, we believe that from meeting people to starting a business relationship, everything starts with a conversation. Drift specializes in helping start the right business conversations — making sure they happen when they’re supposed to and completely personalizing them to buyers. Drift's Conversational Cloud, comprised of Conversational Marketing, Conversational Sales, and Conversational Service, all powered by underlying Conversational AI, breaks down the silos across your team so you can deliver personalized experiences that turn into more quality pipeline, revenue, and happy customers. Learn more: https://www.drift.com/