Humanising Deep Tech: Juliana Kelly on Content, Cloudsmith & AI скачать в хорошем качестве

Humanising Deep Tech: Juliana Kelly on Content, Cloudsmith & AI

What does it take to humanise a deeply technical B2B product? In this episode of Human Marketing, Juliana Kelly, VP of Growth Marketing at Cloudsmith and former HubSpot and Recorded Future leader, joins Chris Nelson to break it down. Juliana shares her journey through demand gen, navigating a pandemic-era pivot, and her strategies for making developer-focused SaaS resonate on a human level. From building trust with video to leveraging AI without losing soul, this episode is packed with insights for marketers navigating the future of tech, content, and authenticity. Connect with Juliana Kelly on LinkedIn   / juliananicholson   Follow Cloudsmith on LinkedIn   / cloudsmith   Visit Cloudsmith's Website https://cloudsmith.com/ Hosted by Chris Nelson, Founder of Human Video Connect with Chris on LinkedIn   / chris-nelson-human-video   Follow Human Video on LinkedIn   / human-video   Video Podcast Remotely Developed, Produced, Edited & Distributed by Human Video https://www.human.video/ 00:00 From HubSpot to Cloudsmith: Meet Juliana Kelly 06:14 Pandemic Pivots and Adapt 2020 10:14 Redefining Demand Gen for a Changing World 11:57 Humanising a Deep-Tech SaaS Product 16:34 Finding Customer Pain Points Internally 20:35 Why B2B Needs Bold Video: Lessons from Wistia 26:30 Authenticity vs AI: How to Stand Out in a Synthetic World 32:06 How to Use AI Right, Without Losing the Human 35:40 Stop Talking About Your Product: Real Thought Leadership Strategy 38:30 Building Trust Before the Pitch: Smarter Content Plays