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How do algorithms shape our world? It turns out that you are actually training the algorithm…or is it training you? Apparently, with the current advances in machine learning, both are true. The best deep-learning algorithms now combine content filtering and collaborative filtering for a hybrid method that provides a massive advantage in companies’ understanding of the consumer. For instance, when you consistently click on the second item in a list, rather than the first one, say, you’re training the algorithm in the process called collaborative filtering. In this video, information and communication technology experts discuss the intersections between humans, algorithms, and regulations. The relationship between algorithms and policy – such as Canadian content policy – is now dependent on ‘filter bubbles’ in the social network. Is there an increasing loss of diversity as a result of the ownership of content-distribution platforms? Maybe there’s a role for the algorithm, and a role for government and corporations in promoting Canadian content.