Global YouTube Channel - The 3 Multi-Language Strategies for Brands скачать в хорошем качестве

Global YouTube Channel - The 3 Multi-Language Strategies for Brands

What are the main multi-language strategies for brand YouTube channels? In this video, Jan from ‪@SogehtYouTube‬ will explain the 3 (+1) YouTube strategies that big global brands are following and help you to decide which one is right for your brand. Learn more about the multi-language YouTube channel strategies here: http://bit.ly/3vxdAit Video Chapters: 00:00 Intro 01:19 The biggest mistake that brands make on YouTube 02:17 The first multi-language strategy 04:16 The second multi-language strategy 05:59 The third multi-language strategy 09:01 The fourth bonus strategy ▬▬▬ a) One YouTube Brand Hub ▬▬▬▬▬▬▬▬▬▬▬▬ This setup is mainly used by global entertainment brands or companies having a startup background. Brands that follow this strategy are for instance Airbnb, Canva, Disney’s Mickey Mouse, Nobel Prize, and many more. With their YouTube videos, all these brands reach a global audience right from the start. And they achieve the greatest common multiple with the least possible effort. So what are the Pros of this one-channel strategy: Maximum Impact, Minimum Effort Speed Ease of management Aligned content strategy Algorithm-friendly Bigger subscriber count The main disadvantages: Not understood by everyone Can’t adapt to cultural differences and differences in promotional activity ▬▬▬ b) Brand Hub with Supplementary Channels ▬▬▬▬▬▬▬▬▬▬▬▬ To better address the above-mentioned need of offering different types of customers different types of video content, you can decide to add supplementary channels to your main YouTube channel. These additional YouTube channels can be tailored to target groups – one YouTube channel for each target group. Or tailored to company divisions, i.e. one YouTube channel for each division or product. The main advantage of this YouTube channel setup is that it’s tailored to the interests of various target groups. However, there are certain limitations to this strategy as well: Not understood by everyone More difficult to manage since you have different video marketing teams. ▬▬▬ c) Brand Hub with Regional Channels ▬▬▬▬▬▬▬▬▬▬▬▬ Let’s explain the core characteristics of this Think Global. Act Local setup: You have a Global English Brand hub Supported by YouTube channels tailored to countries or languages. The supporting channels aren’t focused on target groups. That’s important to mention. So this setup is not user-centered but rather reflects the internal architecture of the organization. With all its disadvantages. This approach often gets used by brands that want to reach a global audience yet also want to take into account regional differences. Video production is mostly done on both headquarters and country levels. The corporate headquarters creates videos, mostly on universal topics that are relevant to all markets. These videos then get published on the main YouTube channel, the global brand hub. The Pros of the decentralized approach are: No language barriers It’s easy to run local initiatives You may have a more engaged, healthier community Yet there are also disadvantages. And they are severe: Your channel subs and views get fragmented Your channel setup is more expensive and complex to manage Messaging, tone of voice, and branding are hard to control The channel setup is potentially confusing for your audience ▬ About tubics ▬▬▬▬▬▬▬▬▬▬▬▬ #tubics is a Video Marketing software that helps businesses and YouTube creators to rank their videos better on search engines like YouTube and Google. This works in a similar way to search engine optimization (SEO) for websites, but just for YouTube videos. Users receive concrete suggestions for optimizing their videos and can implement them directly in the software. Why tubics? Companies and creators invest a lot of money and time in their YouTube channels. Yet many are struggling with low video views. Better video metadata helps to make the video easier to find and thus reach more viewers. Sign up free at https://www.tubics.com ▬ More Videos ▬▬▬▬▬▬▬▬▬▬▬▬ Subscribe to @tubics : https://goo.gl/u73XvP All tubics videos: https://goo.gl/cgGiDX Jan's @So geht YouTube Channel: https://goo.gl/4HNJUw ▬ Social Media ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ ► Facebook:   / tubicsteam   ► LinkedIn:   / tubics   ▬ Imprint ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ Imprint: https://goo.gl/DHpT3E