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In this episode, we interview Liz Roca, Director of Tour Marketing at United Talent Agency in Miami, FL. Liz takes us through her incredible journey in the world of marketing and agency life, starting with her early days at the Miami Herald, transitioning to work with the Miami Heat, and now organizing tours for some of the world's biggest musical artists. We discuss the challenges and excitement of working behind the scenes in the entertainment industry, her experiences in marketing at the highest level, and what it takes to succeed in such a competitive field. Whether you're a fan of music, marketing, or inspiring career stories, this episode is a must-listen! Don't forget to like, comment, and subscribe for more engaging content! Timestamps: 00:00 - Liz Roca Introduction | Tour Marketing Career 05:00 - Miami HEAT / American Airlines Arena Days 10:50 - Crazy Artists 14:00 - Concert Talk 19:03 - Reggaeton, Connecting with Artists, Taylor Swift 27:16 - Rapid Fire Questions Follow us on social media: Instagram: thehappycustomerchannel X: thccpodcast Facebook: thehappycustomerchannel YouTube: thehappycustomerchannel TikTok: thehappycustomerchannel Stream this episode of #thehappycustomerchannel Spotify: https://open.spotify.com/episode/5lD1... Apple Podcasts: https://podcasts.apple.com/us/podcast... Amazon Music: https://music.amazon.com/podcasts/646... #Entrepreneurship #BusinessSuccess #StartupLife #SmallBusiness #BusinessGrowth #BusinessStrateg #MarketingTips #BusinessMindset #HustleCulture #Leadership #EntrepreneurMindset #SuccessTips #StartupTips #DigitalMarketing #businessinspiration #businessdevelopment #Networking #BusinessAdvice #Innovation #FinancialFreedom #GoalSetting #SuccessStory #OnlineBusiness #BusinessMotivation #EntrepreneurLife #WealthBuilding #SelfMade #BusinessOwner #LeadershipDevelopment #BusinessJourney Show Sponsors: Buena Vista Creative: https://www.buenavistacreative.com Buena Vista Creative is a leading digital marketing agency based in Miami, FL, dedicated to empowering businesses with innovative marketing strategies and solutions. Our comprehensive services include expert podcast production, dynamic social media management, engaging content creation, stunning graphic design, impactful branding, cutting-edge web design, professional photography, and more. Let us help your brand thrive in today’s digital landscape. Inktel Contact Center Solutions: https://www.inktel.com Inktel Contact Center Solutions is a premier Business Process Outsourcer, delivering intelligent, professional, and cutting-edge contact center solutions to companies worldwide. Our comprehensive services span phone, text, chat, email, and social media support, empowering businesses to connect with their customers seamlessly across multiple channels. The Happy Customer Channel: https://thehappycustomerchannel.com The Happy Customer Channel is a video podcast designed to elevate the art of exceptional customer service. Through insightful interviews and in-depth discussions with industry leaders, we explore the keys to customer and business success. Each episode delves into real-world experiences and success stories, all with the mission of creating truly Happy Customers! Hosted by Dan Arriola—Customer Service Leader, Innovator, and President of Inktel Contact Center Solutions—the podcast offers valuable insights for anyone committed to excellence in customer service. The Happy Customer Channel is proudly recorded at Buena Vista Studios in Miami, Florida. EP. 55 - Liz Roca: Tour Marketing & Agency Life