What is Lemon8 and should YOU use it?! скачать в хорошем качестве

What is Lemon8 and should YOU use it?!

Free social strategy ebook and newsletter. Sign up below 👇👇👇 https://brendangahan.com/   / brendangahan​     / brendangahan​     / brendangahan   About Brendan Gahan: Brendan Gahan is Partner & Chief Social Officer at independent creative agency Mekanism. Gahan has been at the forefront of social & influencer marketing from the beginning. He was among the first to do influencer marketing on YouTube back in 2006. He’s developed social campaigns for brands such as Mountain Dew, Unilever, Amazon, 20th Century Fox, and The Olympics. Brendan was named to the Forbes 30 Under 30 list in 2012 and is a member of Vidcon’s Advisory Board. About Lemon8: East meets West. Lemon8 bridges Chinese innovation and US markets. Lemon8 has been described as the best of Pinterest and Instagram. But, it's arguably more reminiscent of China's Little Red Book, or Xiaohongshu. This makes sense. China's leadership in social commerce and app development makes it a model for success in the US market. I imagine Bytedance is eager to replicate its success with TikTok (which is modeled after Douyin in China). The promotion around Lemon8 has been minimal (it wasn't even pushed to the app store under the Bytedance name). Why? They're likely doing small tests to see what apps translate best for the US market. So far it appears as though all Bytedance has done to promote the app is recruit a handful of creators to promote and populate the app. The last social app to gain lasting traction in the US was TikTok. In 2019 alone it was reported that they'd spent over $1 billion in marketing. Heavily recruiting influencers as well as running high-profile ads targeting consumers and the ad industry in order to drive adoption. #tiktok #lemon8 #socialapps #socialapps #socialmedia TAGS: Lemon8, bytedance, tiktok, Little Red Book, Xiaohongshu, Chinese social media, chinese app, pinterest competitor, instagram competitor