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*TURN ON CLOSED CAPTIONS (CC) or Watch at 2x Speed* Do you have an idea for a “ready to drink liquid refreshment beverage” (industry speak for drink you can sell in stores)? Or are you a venture capital guru looking to understand the beverage product development process? This video will teach you the process of developing a beverage idea and bringing it to market. We interview Pete Grego of NorCal Beverage, a leading contract manufacturer based in California. Pete is experienced in drinks for tons of major brands (I guarantee you’ve enjoyed a beverage he has created). Chapters 0:00 Intro 6:30 What are the pros and cons of different packaging materials? 10:40 What kind of order minimums should an emerging brand be aware of? 16:15 What Quality Assurance measures should a manufacturer be taking? 18:37 How do you choose packaging based on the delivery method? 21:55 How to sell a new product as an emerging brand 26:57 What is your biggest advice to anyone launching a new product? In this interview we will talk about a CASE STUDY of Jocko White Tea and how this shelf stable dry tea became a liquid iced tea in a 16 oz can made for Jocko Willink of Jocko Podcast. Emily and Pete will talk about the product life cycle of turning an idea for a beverage into a manufactured product you can buy or sell in retail. If you’re a beverage entrepreneur you will learn about some of the procedures and processes used in co-packing facilities to ensure a quality product and what you must do to ensure that the relationship with your copacker is a sustainable one. Avoid risks, and find new opportunity for your business in this START TO SOLD video by Emily Page (CEO of Pearl Resourcing). If you want to buy Jocko White Tea and try it for yourself you can find it on Amazon! https://www.amazon.com/Jocko-White-Te... Want more about launching your beverage idea? NEW RELATED VIDEO: • 8 Steps To Design Your RTD Canned Beverage... "How To Design and Manufacture Your Canned Beverage Packaging" +Want to talk to Pete Grego? Find him here! / pete-grego-b0a38411 / -------------------------- ABOUT START to SOLD Need to perfect your pitch to retailers and understand the best strategies so you can scale and sell faster? With better relationships with retailers, shoppers and e-commerce vendors? You’ll get the in-depth, relevant and actionable advice and resources you need, here at the START to SOLD. WANT NEXT STEPS? 👉 Subscribe to our YouTube channel: https://www.youtube.com/c/StartToSold... 👉 Free training to scale faster. What 3 secret fears do retailers have that you MUST address in your pitch to close a sale? https://starttosold.net/training/what... 👉 Expert 1:1 Coaching: https://starttosold.net/coaching/ 👉 Pitch Pitch Course: https://starttosold.net/course/ 👉 Easy DIY Trainings &Templates: https://starttosold.net/trainings_dow... INCLUDING ➡️ Create your Retail Meeting Pitch Deck Faster with Training & Template: https://starttosold.net/downloads/spe... ➡️ 7 Steps to Prepare Your Business to Sell For More: https://starttosold.net/downloads/spe... ➡️ Retail Sales Sheets: https://starttosold.net/downloads/spe... ➡️ Educational Videos & Articles: https://starttosold.net/blog/ ➡️ Get STS to your inbox with our newsletter: https://starttosold.net/newsletter/ WANT OUTSIDE HELP? 🚀 Time for sell your business? Allow START to SOLD Ventures to help BUY or SELL side with your retirement and exit from your CPG business: http://starttosoldventures.com/ 🚀 Time for Branding & Packaging Facelift? Check out Pearl CPG: https://pearlresourcing.net -------------------------- ABOUT EMILY ANNE PAGE Emily is a CPG Growth Strategist, Speaker, Coach, Serial Entrepreneur and Investor. She bought her first CPG brand at 30 (Pearl CPG Branding & Packaging Agency). At 33 she build and sold her next CPG brand (Jocko White Tea RTD natural energy drink). For the next 12 years she branded and coached CPG brands to get to their next level of sales in Costco, Kroger, HEB Williams-Sonoma, Kroger, and Amazon. She has now dedicated her life to teaching, speaking and venture capitalism to help CPG founders scale faster. Public Speaking - https://emilyannepage.com Instagram - / emilyannepage LinkedIn - / emilypage #CPGgrowthcoach #CPG Founder #CPGfounder #CPGentrepreneur #consumerproducts #CPGVentureCapital #CPGprivateequity #emilyannepage #starttosold #starttosold #entrepreneuradvice #foodandbeverageindustry #foodandbeverageentrepreneur #beveragentrepreneur #jockotea #jockowhitetea #jockopodcast #pearlresourcing #emilyannepage