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Trying to figure out the best Etsy niche for your shop and terrified of choosing the wrong thing? You are not alone. Picking the wrong niche for your Etsy shop can cost you months of work, but picking the right one is how you finally start building a shop that actually makes money. In this video, I’m walking you through effective Etsy niche research so you can learn how to find your niche in a way that's effecxtive and profitable. It's the process I’ve used to choose profitable niches across physical, POD, and digital products. Discover the strategies for true etsy success to make money on Etsy by making the right choices from the start. Resources mentioned: ✨ FREE LIVE MASTERCLASS: Daily Sales on Etsy Without Ads If you want help implementing this niche strategy inside your own shop, grab your seat here: https://sarahjwaggoner.com/visibility... If you’ve been spiraling trying to figure out the best Etsy niche for your handmade, digital, or print on demand shop, this video is going to calm your brain down real fast. Most sellers think the niche magically appears when they find the perfect keyword or stumble into a trend. But that’s not how profitable Etsy shops work. Your niche starts with what you actually enjoy making, then you use data, keyword research, and product-line strategy to shape it into something that’s sustainable and sells. In this video, I walk you through the full process step by step: how to use data without letting it boss you around, how to start broad and niche down intelligently, how to validate your product lines, and how many listings you realistically need to compete in search. We also talk about the niche mistakes that cost sellers months of effort, how to brainstorm with keyword tools, and the exact system I’ve used across physical products, POD, and digital downloads. If you’ve ever wondered why your “niche” still feels messy or why Etsy doesn’t seem to know what you sell, this episode will give you a clear roadmap for doing it the right way. By the end, you’ll know how to choose a niche you actually love, one that also aligns with demand, supports multiple product lines, and helps Etsy understand where to rank you. No more guessing. 🧡 WORK WITH SARAH 🧡 Apply for one on one coaching here – https://sarahjwaggoner.com/coaching/ Get on the Etsy Visibility Accelerator Waitlist – https://sarahjwaggoner.com/etsy-visib... 🧡 ABOUT SARAH 🧡 Sarah Waggoner is an Etsy Sales Strategist helping handmade, print on demand, and digital product sellers get consistent sales through data driven SEO and visibility strategies. She specializes in niche strategy, keyword research, and teaching sellers how to grow without relying on social media. Expect blunt but supportive coaching, zero fluff, and strategies designed for real life Etsy shops. Follow Me on Instagram: / sarahjwaggoner Follow Me on Threads: https://www.threads.com/@sarahjwaggoner Join My Facebook Group: / theheartlandcreative 00:00 Introduction: The Importance of Choosing the Best Etsy Niche 01:03 Balancing Passion and Data in Etsy Niche Selection 02:36 Avoiding Common Niche Mistakes 04:55 Using Keyword Research to Define Product Lines 06:30 How Many Listings Should I Have on Etsy 08:06 Handmade, Print on Demand, or Digital Products Etsy