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Damian Hughes

Professor Damian Hughes is an international speaker and bestselling author who combines his practical and academic background within sport, organisational development and change psychology, to help organisations and teams create high performing cultures. Damian is the author of eight best-selling business books including Liquid Thinking, Liquid Leadership, How to Change Absolutely Anything, How to Think Like Sir Alex Ferguson, The Five STEPS to a Winning Mindset and The Barcelona Way. Damians innovative approaches to High Performance development have been praised by the like of Sir Richard Branson, Muhammad Ali, Tiger Woods, Jonny Wilkinson and Sir Alex Ferguson to name but a few. In September 2010, Damian was appointed as Professor of Organisational Psychology and Change at the Manchester Metropolitan University. In most recent times, Damian has taken up coaching roles with the management teams for Scotland Rugby Union and the Canberra Raiders.