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Ann Runnel (36) from Estonia is founder of the Reverse Resources start-up. Reverse Resources is a software platform for the clothing industry’s recycling process. Using the platform, clothing manufacturers can directly align their supply of waste textiles with textile recyclers. This allows textile recyclers to gain better insight into the quality of the waste flows, and will result in a decrease in the demand for new fabrics (-3%), as well as in wasted textiles (-20%) in factories. Until now, this was impossible and many waste textiles remained unused. As a result, they were eventually incinerated. The platform also offers a solution for mapping and tracing waste textiles from the textile and clothing production process. www.greenchallenge.info