Michael Buzinski: Escape the Founder Trap & Double Your Revenue with the Rule of 26 скачать в хорошем качестве

Michael Buzinski: Escape the Founder Trap & Double Your Revenue with the Rule of 26

Is your business a vehicle for freedom, or has it become a "Founder Trap" that keeps you sailing in a permanent fog? Most visionary entrepreneurs reach a level of financial independence only to realize they’ve become the "main gear" holding their entire business together. If you are too useful in your daily operations, you are—quite literally—useless for acquisition or sale. In this episode of The Lighthouse Sessions, Michael "Buzz" Buzinski joins Jeff Borschowa to reveal the frameworks you need to move from being founder-led to becoming founder-free. Michael has spent 21 years helping B2B service firms systematize their revenue engines so the business can run autonomously, increasing its value while allowing the owner to reclaim their creative power. In this episode, we dive deep into: The Rule of 26: How to look past 160+ "vanity metrics" and focus on the only three numbers that compound to achieve 100% more revenue. The Honeycomb Flywheel: Michael’s framework for identifying which 50% of your marketing is actually profitable and how to align Sales, Marketing, and Client Success to create "Flywheel Velocity." The Focus to Focus Framework: Why you must fix one clearly urgent struggle for one clearly unique shareholder to achieve predictable results. The "Founder-Free" Philosophy: Understanding the three phases of entrepreneurship and why your job is to make yourself obsolete. Stop guessing with "random acts of marketing." Whether you are feeling Fogbound by complex KPIs or Storm-Tossed by unpredictable results, this conversation provides the compass you need to navigate back to growth that feels like you.