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You might know Mick Fanning as one of the greatest surfers of all time, but you might not know about the empire he quietly built outside the water. Mick’s a three-time World Champion, one of the most respected figures in modern surfing, and a sharp businessman who helped build and sell Balter Breweries for a reported $200 million. He's someone who’s lived one hell of a life. I sat down with him at his latest venture, Palm Valley - a new wave pool on the Gold Coast. We spoke about: How he beat Kelly Slater and Joel Parkinson by mastering one thing The injury that changed everything and what he learned about preparation over talent How he built multi-million-dollar businesses that took on the giants (Balter Beer and Reef Signature Sandals) Dealing with the loss of his three brothers and what really got him through his hard time The Northern Rivers floods and how a call from Chris Hemsworth helped connect stranded towns His new chapter as a dad, husband, and businessman And his alter egos, Eugene and Cyborg Join my exclusive Mentored+ community: https://mentored.com.au/become-a-member/ Subscribe to the Mentored newsletter here: https://mentored.com.au/newsletter-si... 00:00 — From Penrith to Palm Valley 02:00 — Born competitive: youngest of five, always fighting for an edge 04:56 — Self-driven training & learning from his hard working mum 07:46 — The injury that changed everything 10:41 — Turning pro about the “business of surfing”: rehab, diet, mindset 13:08 — Coaches, mentors and never being afraid to ask questions 19:20 — Mind games, Kelly Slater, and staying in your own lane 22:09 — The Reef “bottle-opener” sandal and early brand lessons 25:33 — How his mum became his manager and keeping business in the family 29:51 — Building Balter: creating the A-team, and taking on the beer giants 43:17 — Finding the XPA and a beer wearing board shorts 49:27 — Northern Rivers floods: jet skis, rescues, and a tweet to Elon Musk 1:00:12 — The power of community (and how it shaped Mick’s life) 1:13:17 — Fatherhood first: being “dad” and showing the kids the world 1:21:49 — The alter ego's: Cyborg vs Eugene