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Lately, a lot of people have been asking me to speak on what’s being called Tendernism, and tonight we’re finally breaking it down. This conversation touches on Keith Lee, the Destination Smokehouse situation, and the viral rise of an older Black man known online as “Mr. Tendernism.” But this is not a hit piece on any individual. This is about something bigger. We’re talking about: How Black culture gets lifted, softened, and rebranded Why “non-threatening” Black figures are often elevated as mascots How validation and visibility can turn into extraction The long history of Black foodways being monetized by non-Black ownership And why trademarking, ownership, and protection matter more than ever From BBQ to fried chicken, from viral food reviews to billion-dollar brands, this is a recurring American story — just with a new coat of paint. This is a live discussion, not a rant. If you care about Black creativity, ownership, and how culture actually gets taken and sold, you’ll want to be here. #Tendernism #BlackCulture #BlackMascotting #CulturalAnalysis #MediaLiteracy #BlackOwnership #KeithLee #FoodCulture #RespectabilityPolitics #BlackYouTube #LiveDiscussion #CulturalCommentary 🎙️ New to streaming or looking to level up? Check out StreamYard and get $10 discount! 😍 https://streamyard.com/pal/d/45376439...