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The CEO Who Turned Strategy Into a System — And Hit His Number https://nirmako.com/en/strategic-plan... trategic Planning & The BLUEPRINT Method — Summary Why Strategic Planning Matters Most business owners operate reactively — putting out fires instead of building the future. Without a clear strategic plan, there's no direction, no priorities, and no way to measure success. Strategic planning shifts a leader from chaos to control. It creates a shared language across the team, enabling people to act independently within a clear framework — what military leaders call "Commander's Intent." The bottom line: if you don't define where you're going, you'll never know if you arrived. Best Practices — BLUEPRINT / STRATPRO Method 1. Start with Vision, not data. Before KPIs or budgets, answer: where are we in 3 years? Vision is the foundation of everything else. 2. Run a real SWOT. An honest analysis of strengths, weaknesses, opportunities, and threats grounds strategy in reality — not wishful thinking. The SWOT comes alive again when you build your Critical Success Factors. 3. SMART goals only. Goals that aren't specific, measurable, and time-bound are just wishes. Pick 3–5 priorities and commit. 4. Break it down. Every goal becomes a set of concrete tasks with owners and deadlines. Ask: what do we need to know, do, or have in place before each step? 5. Assign accountability. No owner, no deadline — no execution. Planning without accountability is wasted time. 6. Run 90-day cycles. Every quarter: review progress, update the plan, stay on course. Strategy is a living document, not a one-time event. 7. Work smarter, not harder. STRATPRO doesn't add work — it focuses energy on what actually moves the needle. The paradox: the more precise the planning, the fewer fires you have to fight. Case Study — Avner Barak | Phoenix Contact Israel The Challenge: Leading an Israeli subsidiary of a major international corporation while balancing global targets with local agility. The need for a strategic reset in 2025 — defining a clear revenue target and building a management framework that empowered the team without losing accountability. What He Did: Avner went through the full BLUEPRINT process with TAB — defining a 3-year vision, running a deep SWOT focused on energy transition and industrial automation, setting SMART goals with a structured bonus system, and conducting an annual leadership summit with quarterly follow-ups. What Changed: He moved from reactive management to intentional leadership. BLUEPRINT became an operational tool — not something he visited once, but a living system embedded in how the company runs. The team gained a shared language, decision-making authority moved closer to the field, and the CEO stopped being the bottleneck. Key Takeaway: Strategic planning didn't slow Avner down. It freed him up. About the People & Organizations Avner Barak is the CEO of Phoenix Contact Israel. With deep expertise in strategic marketing and business development, Avner is recognized for building strong partnerships and defining go-to-market strategies that deliver measurable results. He has led digital transformation initiatives and spearheads industrial cybersecurity strategy under IEC 62443 standards. Phoenix Contact is a global German company founded in 1923, operating in the fields of industrial electronics, electrical engineering, and automation. Phoenix Contact Israel has been active since 2006, headquartered in Kadima-Zoran, and focuses on electrification, networking, and industrial automation — supporting the global energy transition. TAB — The Alternative Board is the world's largest peer advisory and business coaching network, serving business owners and CEOs across 30+ countries. TAB Israel (NIRMAKO) is the official TAB partner in Israel, offering peer advisory boards, executive coaching, and strategic planning using the STRATPRO methodology. The CEO Who Turned Strategy Into a System — And Hit His Number #תכנון_אסטרטגי #ניהול_אסטרטגי #BLUEPRINT #STRATPRO #TAB_ישראל #אימון_עסקי #מנכ"ל #פיתוח_עסקי #חזון_עסקי #מנהיגות #PhoenixContact #אבנר_ברק #ניר_מקובסקי #NIRMAKO #פורום_מנכ"לים #StrategicPlanning #BusinessStrategy #CEOCoaching #Leadership #BusinessGrowth #STRATPROMethod #TABIsrael #PeerAdvisory #ExecutiveCoaching #BusinessTransformation #VisionPlanning #SWOTAnalysis #Productivity #BusinessPlanning #PhoenixContactIsrael