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Alex Cheatle, founder and CEO of global concierge service Ten Lifestyle #TENG, tells Vox how years of relationship building, technology development and global expansion has laid the foundation for rapid profit growth as it delivers lifestyle services to its corporate partners ever-wealthier clients. 00:00 Intro 00:40 Introducing Ten Lifestyle and the ‘trusted service provider’ business model, offering personal services to high-net-worth customers of banks and wealth managers. 02:32 The mixture of advanced technology and personal service and relationship building that powers the business 04:20 How the business proved resilient through out the pandemic despite exposure to travel and leisure. 05:48 Looking at the numbers and what’s driven growth, and seen revenues surpass pre-Covid levels 07:25 The growth split between existing corporate partners and rising membership activity, and the addition of contracts with new corporate partners. 08:44 The effect of operational gearing now the group has hit a scale inflection point. 11:08 The importance of being a global business, and how the four focus areas – travel, events, food and retail – scale globally. 12:28 Further investment in technology and the proposition 15:01 The resilience of Ten Lifestyle’s target demographic, and the resulting financial strength of its corporate partners. 17:15 New contract opportunities.