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Episode 34: No Matter What Leadership: Building Trust, Standards, and Sustainable Systems with Traci Rossi “Keep the standards high, be clear about what those standards are, provide the support, bring in the community.” ~Traci Rossi Episode Summary What does it take to lead with steadiness over the long haul, especially when your mission depends on relationships, not quick wins? In this episode of The People-Forward Leadership™ Podcast, I sit down with Traci Rossi, Executive Director of Friends of the Children – Portland, for a powerful conversation about "no matter what" leadership: the kind that stays grounded, human, and accountable year after year. Traci shares how her earliest leadership lessons were shaped inside her grandparents' beauty salon and barbershop, a place where community, care, and high standards weren't separate things, they were the same thing. From there, we unpack what it looks like to build a team culture where people feel safe enough to tell the truth, strong enough to hold standards, and supported enough to keep learning without burning out. This conversation matters because people-forward leadership™ doesn’t just happen, it’s structured, intentional, and designed. If you're leading a complex organization, this episode will challenge the way you think about psychological safety, resilience, and performance. Key Takeaways Build community on purpose, not by accident. Create one recurring connection ritual that is not agenda-driven. Ten minutes, same cadence, same expectation: be present. Psychological safety is behavior, not a vibe. In your next meeting, model safety by naming one uncertainty you're working through and inviting the team's perspective. High standards + high support is the formula. Pick one team standard you've allowed to drift. Re-clarify it, then ask: "What support do you need to meet this consistently?" Your leadership shadow shows up at scale. Schedule five short check-ins this month with people you don't normally talk to. Just listen, don’t solve. Stop hiring "happy." Start hiring whole. Add one interview question that assesses wholeness: "Tell me about a hard season—what helped you stay steady?" About Traci Rossi Traci Rossi serves as the Executive Director of Friends of the Children – Portland, an organization dedicated to breaking the cycle of poverty by providing youth facing the toughest challenges with 12+ years of relentless professional mentoring from kindergarten through high school graduation, no matter what. She is responsible for setting the strategic direction of the organization and managing day-to-day operations. Friends – Portland has won the Most Admired Nonprofit in Oregon for eleven consecutive years. Traci was born and raised in Oregon and has over 25 years of nonprofit leadership experience with an emphasis on education, community outreach, and service to underserved communities. Her efforts have been recognized as a 2023 Catlin Gabel School Distinguished Alumni Award, a 2020 Woman of Influence by the Portland Business Journal and as a Hometown Hero by the Portland Trail Blazers in 2021 for her service-before-self mentality and significant positive impact on the Portland community. She volunteers on local boards in alignment with her personal and professional commitment to youth success and equitable access to services and systems to foster a more equitable Oregon. Traci currently sits on the boards of Rivermark Credit Union, the Gray Family Foundation, and is a founding member of the Women’s Foundation of Oregon Board and an American Leadership Forum Fellow. ____________________________________________ If you liked this video, please give it a thumbs up 👍🏾, subscribe, and share it with your friends. ✨ Subscribe here: / carolparkerwalsh ✨ Follow and connect with us at: Instagram: / drcarolparkerwalsh Facebook: / drcarolparkerwalsh Linkedin: / parkerwalsh . Website: https://www.carolparkerwalsh.com Youtube Link: • Видео Podcast: https://www.carolparkerwalsh.com/podcast ____________________________________________ For related videos, check these out: 🎉The Operating System for Exceptional Performance at Delta Airlines: • The Operating System at Delta 🎉 The Power of People-Strong Leadership: • The Power of People-Strong Leadership | wi...