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In this Money TV episode, Dr. David Cunic, CEO of UCS Advisors, talks about funding for small companies. Here are the key takeaways from the interview: Funding for small companies is becoming increasingly more difficult. Small companies need to make sure they have all their ducks in a row to get the proper funding, including proper ask, offering, proforma, and pitch deck. Investors are highly selective and are looking for companies that have a strong management team and are already bringing in revenue. Investors are interested in companies that have both domestic and international revenue streams. Communication with potential investors is important, even if they are sitting on the sidelines. Small companies need to keep putting out press releases to communicate with their shareholders and show potential investors where the company is going. Liquidity and trading volume are important for small companies, especially in the microcap world. The three biggest mistakes small companies make are failing to plan, lacking a proper investor data room, and not recognizing that valuations change every day. Communication with shareholders and investors is key, and a proper calendar for social media and press release marketing can help with consistent communication. Connect with Monet TV @MoneyTV01 Connect with UCS Advisors http://campsite.bio/ucsadvisors